I help mid-sized and large companies organize complex information, prioritize opportunities and turn analysis into commercial decisions. I am the bridge between the technical and the business side.
An economist's rigor · Focus on eCommerce and retail · Direct work, no layers
Andrés has been a key collaborator in the development of PROAlab, our data analytics platform for higher education. His contribution has combined a solid economic perspective with technical skills in data modeling and visualization […] His rigor, analytical ability and strategic vision have been essential to strengthening our value proposition.
Often the problem is invisible until someone names it. Tap a challenge to see the signs and how I approach it.
I organize the information and build a single source of truth everyone uses to decide.
See the signsI develop segmentations, benchmarks and commercial intelligence to focus resources.
See the signsI connect data, methodology and stakeholders all the way to implementation and follow-up.
See the signsI design reporting, automation and data governance that hold up over time.
See the signsRecognize yourself in any of them? Tell me about your challenge
The entry point is a Diagnostic. Pick an option to see what it includes.
Reference values; final scope and price are confirmed in a written proposal.
Who do I work with? Mid-sized and large companies: eCommerce, commercial and research teams in retail, marketplaces and trade associations, and consultancies that need senior capacity. I adapt the scope to the size and stage of each organization.
Many companies think their data is fine until they measure it. Five questions: at the end you will see your level, your two main gaps and where to start.
Each case shows the role I had. Click to see the challenge, the solution and the result.
Turn information from different companies in the eCommerce ecosystem into comparable intelligence.
Design and coordination of a recurring reporting system, with methodology, data governance and vendor coordination.
A market intelligence system that produces sector benchmarks, covering ~90% of the official sales reported during CyberDay 2026.
Assess the methodological consistency of an analytical model for higher education and strengthen its documentation and traceability.
Technical review of the developments, assumptions and data sources, and definition of documentation and governance criteria.
A more robust methodological and documentation structure, aimed at independent reproducibility of the analyses.
Turn customer information into a segmentation useful for prioritizing commercial actions.
Redesign of the approach from a behavioral perspective, defining variables and scoring criteria together with the business.
An interpretable segmentation methodology, used as the basis for activations and commercial decisions.
Strengthen the detection of fraud in reimbursement claims, combining transactional signals and operational criteria.
Took part in designing an analytical solution with business rules, automation and signal analysis.
A structured tool to support case detection and prioritization.
A similar challenge? Let's talk
Studies and reports I wrote as Senior Data & Research Analyst for the eCommerce Committee of the Santiago Chamber of Commerce, plus my master's thesis. All are in Spanish.
"Market intelligence strengthens eCommerce in Chile": first breakdowns by category and region for CyberDay 2026.
ccs.cl Annual study · Mar 2026"eCommerce in Chile reached US$10 billion in 2025": growth, categories and online penetration of retail.
ccs.cl Study · Dec 2025"The future of eCommerce in Chile: trends and challenges towards 2026": experience, omnichannel, data and AI as priorities.
ccs.cl Market update · Sep 2025"Online sales reached US$4,725 million in the first half of 2025": half-year review of Chilean eCommerce.
ccs.cl Article · 2025"Trump, China and Chilean eCommerce": how US–China trade tensions affect the local digital ecosystem.
ecommerceccs.cl Master's thesis · 2024"Impact of climate change on the export volume of designation-of-origin wine in Chile". Master in Economic Analysis, University of Chile. Advisor: Roberto Pasten.
DOI · University of Chile repositoryCCS publications belong to the Santiago Chamber of Commerce and are linked on its original website.
I map the problem, the context and the available information, focused on the expected impact.
I build the methodology, the KPIs or the solution tailored to the problem.
I bring the solution into tools, dashboards or processes, and leave lasting capabilities.
I hold a degree in Business and Economics (major in Economics and Finance) and a Master in Economic Analysis. I have led market intelligence, executive reporting, segmentation and applied analytics projects, bringing together technical teams, vendors and business stakeholders.
My strength is taking solutions from methodological design to implementation and executive communication. You work directly with me, with no layers or intermediate teams.
Diagnostics, projects and advisory in data, market intelligence and strategy.
Methodological foundation: master's with thesis, teaching assistantships and workshops. Market studies with academic rigor.
Financial education project (in Spanish): finance, economics and current affairs, explained without jargon.
Book a free 20-minute call to see whether the Diagnostic makes sense for your organization. I work in Spanish and English.